Government to intensify efforts on child vaccination.

To create awareness on the urgency to vaccinate every eligible child and intensify efforts to improve the coverage, the health ministry has launched special immunization weeks campaign

The communication campaign aimed at increasing awareness among people in remote areas, was launched by Ms Anuradha Gupta, Additional Secretary, Ministry of Health and Family Welfare and Mission Director, National Rural Health Mission on April 29, 2013 at New Delhi. The media event was held in presence of development partners and health officials, in collaboration with UNICEF, as a part of the first special immunization week (April 24-30).

Speaking to media, Ms Gupta mentioned that the special immunization week is an opportunity to reinforce India's call to action for child survival and development. "The new RI logo and other communication material will promote consistent messaging to raise awareness on the urgency of reaching every child with lifesaving immunization," added Anuradha Gupta while pointing towards a new RI logo, TV spot, radio spot and posters that have been included in the campaign. She also emphasized on the need of ensuring that all the vaccines given free of cost, reach every last child in the country.



Emphasizing on UNICEF's focus to promote equity in programme results, Mr Louis Georges Arsenault, UNICEF India Representative said, "In India, inequity persists within and between states. There are geographical, rural-urban, rich-poor, gender and other related differences in vaccination coverage. Disparities need to be addressed to reach every last child. The Special Immunization Week is an opportunity for all of us to renew focus on ensuring equity in immunization coverage."

"Pentavalent vaccine expansion is a significant step in India's call to action to renew its commitment to child survival and development by strengthening key strategic public health interventions. Pentavalent protects children from Hib pneumonia and Hib meningtisin addition to protection from diphtheria, pertussis, tetanus and Hepatitis B," said Mr Rakesh Kumar, Joint Secretary, Ministry of Health and Family Welfare.

The intensified campaign comes in backdrop of the fact that close to 75 lakh children every year miss the benefits of childhood vaccinations. A majority of those missing the opportunity are from among the undeserved and marginalized populations. Being unvaccinated keeps them at highest risk of catching life threatening childhood diseases. Keeping in view these facts, the year 2012-13 was declared as "Year of Intensification of Routine Immunization" by the government of India. After successful introduction in Tamil Nadu and Kerala, intensification efforts saw the expansion of pentavalent vaccine to six more states in India.

From: Biospectrum (The business of Bioscience), New Delhi

Special immunization week launched to cover 184 high-rish districts

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Don’t forget vaccination to every child

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Immunization sessions to intensify efforts to reach every last child with vaccination.

From: Deepika, Kerela

Measles immunization

Sixth round of measles supplementary immunization in progress

Supplementary measles immunization round underway last month in Vidisha District of Madhya Pradesh. This was  sixth round of measles supplementary immunization, reaching out 40 lakh children in age group of 9 months to ten years in sixteen districts of Madhya Pradesh. The rounds were conducted by Department of Health & Family welfare, Government of Madhya Pradesh as per guidelines of Government of India, with technical support of UNICEF and WHO. Measles SIA started in Madhya Pradesh in year 2010 and till now 34 districts have been covered and 90 lakh children have been vaccinated by the Department of Health & family welfare, Government of Madhya Pradesh. 

Measles immunization drive in Vidisha District of Madhya Pradesh.

Pictures by: Amit Gulati

UNICEF says, Pentavalent is safe

Government to intensify efforts to reach every last child with vaccination

Immunization communication campaign launched during Special Immunization Week

The new eye catching logo for the Immunization communication campaign

NEW DELHI, 29 April: To create awareness on the urgency to vaccinate every eligible child and intensify efforts to improve RI coverage, the Government of India has launched Special Immunization Weeks. Four weeks, with one week each in the months of April, June, July and August will be used to hold special immunization sessions in high-risk areas across the country.

Each year full immunization prevents approximately 4 lakh under-five deaths from vaccine preventable diseases in India. But close to 75 lakh children every year miss the benefits of childhood vaccinations. A majority of those missing the opportunity are from among underserved and marginalized populations. Being unvaccinated keeps them at highest risk of catching life-threatening childhood diseases. Globally, every fifth child is unimmunized.

“The Special Immunization Week is an opportunity to reinforce India’s Call to Action for child survival and development,” said Anuradha Gupta, Additional Secretary, Ministry of Health and Family Welfare and Mission Director, National Rural Health Mission, while launching a new communication campaign in the presence of media, development partners, and health officials at the India Habitat Centre.

(From Left-to-Right) Dr. Rakesh Kumar-Ministry of Health and Family Welfare, Anuradha Gupta-NHRM, Louis-Georges Arsenault, Unicef representative to india

The new communication campaign comprises a new RI logo, TV spot, radio spot and posters. The media event, organized in collaboration with UNICEF, was part of the first Special Immunization Week (April 24-30) awareness initiative.



“The new RI logo and other communication material will promote consistent messaging to raise awareness on the urgency of reaching every child with life-saving immunization,” added Anuradha Gupta. She encouraged her state counterparts and development partners to focus on ensuring that vaccines that are provided free of cost under the Universal Immunization Programme (UIP) reach every last child in the country.

Year 2012-13 was declared as “Year of Intensification of Routine Immunization.” Intensification efforts saw the expansion of Pentavalent vaccine to six more states in India after successful introduction in Tamil Nadu and Kerala.

Advatages of Immunization

“Pentavalent vaccine expansion is a significant step in India’s Call to Action to renew its commitment to child survival and development by strengthening key strategic public health interventions. Pentavalent protects children from Hib pneumonia and Hib meningitis in addition to protection from diphtheria, pertussis, tetanus and Hepatitis B.,” said Dr Rakesh Kumar, Joint Secretary, RCH, Ministry of Health and Family Welfare.
Emphasizing on UNICEF’s focus to promote equity in programme results, Mr. Louis-Georges Arsenault, UNICEF India Representative said, “In India, inequity persists within and between states. There are geographical, rural-urban, poor-rich, gender and other related differences in vaccination coverage. Disparities need to be addressed to reach every last child. The Special Immunization Week is an opportunity for all of us to renew focus on ensuring equity in immunization coverage.”

“The Special Immunization Week lays sufficient importance on generating awareness about immunization and to reach marginalized populations in brick kilns, urban slums and other hard-to-reach areas. Engagement with media and other key stakeholders have been planned and will be continued in the following weeks,” said Dr Ajay Khera, Deputy Commissioner, Child Health and Immunization, Ministry of Health and Family Welfare.

NOTE TO EDITORS:

Special Immunization Week is observed each year in late April to promote the use of life-saving vaccines, one of the world’s most potent tools to immunize children against killer diseases. Concerted efforts to immunize children have reduced or eliminated the incidence of devastating illnesses:
1. Smallpox was eradicated in 1980.
2. India has been polio free for the last two years.
3. Between 2000 and 2011, measles deaths dropped 71% worldwide. India introduced 2nd dose of measles vaccination in 2010.
4. 18 states have eliminated neo-natal tetanus between 2003 and 2013.

In June 2012, the Governments of Ethiopia, India and the United States with UNICEF, USAID and other partners launched a global roadmap to end preventable deaths of children under the age of five. Since then, under the banner of Committing to Child Survival: A Promise Renewed, more than 170 countries have signed up and renewed their commitment to child survival. In February 2013, Government of India launched a Call to Action on Child Survival and Development in Tamil Nadu, renewing the promise towards further reducing Under 5 mortality in India. The Summit also arrived at a set of agreed actions that will sustain the momentum and promote accountability in India’s journey towards achieving the Millennium Development Goals related to maternal and child mortality.
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For further information, please contact:
1. Dr. Pradeep Haldar, DC, Immunization, Ministry of Health and Family Welfare, Govt. of India; Tel: 91-11-23062126
2. Dr Ajay Khera, DC, Child Health and Immunization, Ministry of Health and Family Welfare, Govt. of India; Tel: 91-11-23061281
3. Sonia Sarkar, Communications Officer (Media), UNICEF; Tel: 9810170289